Here’s the thing about grooming: Everyone wants to look good, but everyone has specific issues that they want products to address. The problem comes when the needs of certain people are not met. People of color have , and yet, product lines directed to their specific needs and founded by Black entrepreneurs are underrepresented on the shelves of major retailers (or relegated to a separate section). In the last few weeks—since fashion designer Aurora James started , a call for major retailers to dedicate 15 percent of shelf space to Black-owned brands to support Black-owned business; and the initiative, started by beauty brand founder Sharon Chuter, asking fashion and beauty brands to disclose how many on their staff, including executive teams, are BIPOC—the brands you’re using to wash your face and condition your hair are in the spotlight.
im电竞官网-This is all great, but you don’t need to sit around waiting for your local drugstore to change its stock to support Black-owned grooming companies. You can vote with your wallet, and put your money where your mouth is, to find new brands to overhaul your grooming routine. Start with this list, which we’ve compiled with the help of plenty of other amazing lists out there. You may already know some of these brands and you may not, but they can all fit into your grooming routine no matter how simple or extensive it is.
Founder Ron Robinson’s decades-long career as a cosmetic chemist informed this hero product: a Vitamin C serum that’s highly potent yet still gentle on the skin. The brand has recently expanded into two more products, an eye cream and a moisturizer, with the same formulation standards. We’d expect nothing less.
im电竞官网-The high-quality natural ingredients in this body and skin care are gentle on your body and make your skin feel (and look) better than ever. Try the whipped body soufflé, a rich lotion for your body, and the vitamin-packed face mask that detoxes your skin without over-drying it.
im电竞官网-If you’re a shaving dude, you probably know , which was founded by entrepreneur Tristan Walker to address the specific shaving issues facing men of color, namely a propensity for ingrown hairs. The brand has since created products for every part of your grooming routine, from skincare to haircare, without ever leaving this goal behind.
Starting a men’s skincare might not seem like the logical next step for a musician like Crystal Waters, but we’re glad she did it. The products are formulated to be simple but still pack an anti-aging punch. We’re particularly partial to the De-Puff & Firm Eye Serum, which comes in a slick rollerball applicator that soothes while it brightens our eyes.
This hair care brand uses high-quality natural ingredients and has something in the range for literally any type of hair texture or issue. Whether your hair is dry and brittle or a little too greasy, there’s something in the line for you. We’re especially partial to the scalp scrub, which helps get rid of product buildup while shampooing your hair at the same time.
The organic and natural products from are hand made in small batches to ensure the quality of the ingredients. There’s skincare and body scrubs, but also candles and room sprays so you can take the products out of the bathroom and into the rest of your life, too.
Natural and clinically proven ingredients combine in this hair and shaving specifically formulated for men of color. It’s not just about how your hair looks, but also how healthy it is, and even the styling products in this line help to promote healthy hair and scalp.
im电竞官网-Dr. Lorraine Beraho started this skincare to address the skin issues she saw in teenagers and young people, but you can use the products no matter what your age. A face cleanser with enzymes to gently exfoliate and an antioxidant-packed Vitamin C serum, after all, are universal.
This innovative haircare grew out of the decades of experience of founder Anthony Dickey, also known as the texture guru. Now the broad collection has products for every single hair texture from stick-straight to curly AF. And they’re all designed to not just make your hair look it’s best, but make it healthier, too.
skincare began when the founder was looking for something to help with her adult-onset acne, something that can happen to any of us. There’s just one product right now—Hyper Clear Vitamin C serum, which uses natural and clean ingredients like kojic acid and turmeric—but if this is any indication of what’s to come, it’s going to only get better from here.
When it comes to skincare ingredients, more is not always better. Case in point: , which uses minimal natural ingredients in its products. The cleansers, serums, and oils are designed to help rebuild and strengthen skin from the inside out.
im电竞官网-Lots of guys are fans of multi-use products (they make things so much easier, right?). was founded on the idea of simplicity and items like the Multi-Wash can be used on hair, face, and body and are made with natural ingredients. Most surprising is the Multi-Spray, which can be used as a body spray (that you’ll actually want to use) and a linen refresher (that you’ll actually want to use).
im电竞官网-These highly moisturizing for hair are specifically formulated to address grooming issues faced by people with textured hair. The sulfate-free shampoo cleanses hair and scalp without drying it out, and the leave-in lotion helps to keeps hair smooth and your scalp itch-free.
Co-founded by Queer Eye’s Karamo Brown, think of as skincare for your scalp. It’s specifically designed for bald man, whether by choice or not, and features products meant to protect exposed scalp skin and keep it looking its absolute best.
im电竞官网- draws inspiration for skincare from the secret ingredients used around the globe to help make your skin the best it can possibly look. If you’re not into face oils that’s cool (but, like, why not?). We also love the Daily Defense Creme moisturizer. Oh, and it’s all available at .
This unisex body care has everything you could possibly want to take care of your body—from bar soaps to lotions—in a wide variety of scents, all of which use natural ingredients. It's even expanded into hand sanitizer which won’t dry out your hands nearly as fast as those big brands.
im电竞官网- may have started as a natural body care line with formulations rooted in the soothing power of honey, but it also has an incredible beard-care line designed specifically for men. We especially love the detangling serum, which is more of a leave-in conditioner for your beard, and a nice alternative to heavier oils.
Founded by actress Tracee Ellis Ross, this extensive hair care has formulas specifically designed for different types of curly hair. After all, not all hair is the same. Whether you have tight curls or yours are longer and looser, there is a product in the line that can help your hair live its best life.
Scotch Porter’s mission is to provide solutions for the grooming issues all men face from head to toe. The beard products, specifically, are top-notch, and the brand also offers an extensive range of products from moisturizer to hair serum. We especially love the bundles, which make overhauling your grooming routine as easy as clicking a button.
im电竞官网-Hairstylist Maya Smith started to specifically address the needs of textured hair. The cleansing products are designed to not strip away protective oils, and the styling products not only make hair look great, but protect it as well.
isn’t just about cleansing and styling textured hair. The products are also designed to help it stay healthy and even grow better. That’s great news for guys who are starting to notice a little thinning. The men’s products are also able to be used on beards, so think of them as pulling double duty.
When it comes to beards, there are two important things: beard balm and beard oil. No matter what the length of your beard, has you covered with its natural beard products specifically designed for men of color. The best part is the fragrances, which are subtle but still interesting.
Was this natural sunscreen founded by Frank Ocean’s mom? Yes. But that’s not the only reason we like it. Mineral-based sunscreen can leave a chalky effect on any skin tone, but can present more of an issue on those with darker skin. These tinted sunscreens blend seamlessly across a wide variety of tones and still offer broad-spectrum SPF 30 protection.